Welcome to the Sustainable Marketing & InnovatioN
Who are We?
Marketing scholars who believe business can be better for people, the planet, and profits.
The Sustainable Marketing & Innovation SIG (SUSTSIG) is a vibrant community of scholars who believe that the business of business is more than business. To this end, we strive to understand how sustainability and marketing can work together.
Sustainable marketing is all about embracing wins. Marketers who embrace sustainability aim to have a positive influence not only on the firm’s financial position but also on the people and planet.
We organize events, promote scholarship about sustainability, and boost the teaching of sustainability. For more details on what sustainability is and what it entails, please visit our About page. To learn about our executive team, please visit the Leadership page.
Featured Resource
Sustainable Marketing (3rd edition, SAGE)
This textbook offers a sustainable marketing perspective that considers financial, social, and ecological performance, taking into account the environmental impact on the markets' operating environment. Authors Robert Dahlstrom and Jody L. Crosno include cutting-edge examples of business practices while providing a theoretically sound and managerially relevant approach to sustainable marketing.
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