AMA SUSTSIG Leadership

Xiaoxu Wu is an Assistant Professor of Marketing at Colorado State University. She earned her Ph.D. in Marketing from Michigan State University. Her research centers on two main areas: the influence of purpose-driven marketing on customer-company relationships and the impact of customer political ideology on consumer attitudes, behaviors, and decision-making processes. Dr. Wu's work not only explores these distinct fields but also highlights their broader implications for business strategies and firm-level outcomes. Her research has been published in the Journal of the Academy of Marketing Science, and her dissertation on customer political ideology and feedback behavior received the 2024 AMS Mary Kay Doctoral Dissertation Proposal Award.