AMA SUSTSIG Leadership

Ludovica Scalco is a Lecturer (tenure-track) in Marketing at the University of Manchester. She teaches research methods and responsible marketing and holds a Ph.D. in Business Administration (Marketing) from BI Norwegian Business School. Her award-winning research examines a wide range of corporate sustainability strategies and practices, as well as their effects on consumer responses, firm performance, and stakeholder relationships. Using both qualitative and quantitative approaches, Dr. Scalco also explores how these practices shape consumer and societal well-being beyond the firm’s immediate stakeholders.