AMA SUSTSIG Leadership

Charles Noble is the Henry Distinguished Professor of Business in the Haslam College of Business at the University of Tennessee. He currently serves as Editor-in-Chief (EIC) of the Journal of the Academy of Marketing Science (JAMS), a FT-50, leading journal in the Marketing field. He previously served as the EIC of the Journal of Product Innovation Management (JPIM), the premier research journal in the areas of new product development and innovation. His research interests primarily focus on marketing strategy and innovation, including market entry strategies, strategic orientations, front-end design, and development processes, as applied to both products and services.