AMA SUSTSIG Leadership

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Sumin Kim is a Lecturer (Assistant Professor) in Marketing at the University of Manchester. She holds a BSc in Business (marketing concentration) from the Kelley School of Business, Indiana University Bloomington, an MSc in Business (marketing concentration) from Seoul National University, and a PhD in Business and Management (marketing concentration) from the Alliance Manchester Business School, The University of Manchester.

Dr. Kim's research examines how irresponsible (corporate social irresponsibility) and responsible (corporate social responsibility) corporate practices influence consumer behaviors, mainly from a psychological perspective. She is also involved in projects related to various contexts, including brand activism, sustainable development goals, and corporate digital responsibility. Her work has been published in leading journals, such as the Journal of the Academy of Marketing Science and the Journal of Business Research. She also regularly presents her latest research at leading conferences around the world.