AMA SUSTSIG Leadership

Varsha Jain is the AGK Chair Professor of Marketing at MICA, India. She is also the deputy editor of the Journal of Consumer Behaviour and an associate editor (AE) of Psychology and Marketing, the Journal of Consumer Marketing, and the Australasian Marketing Journal. She received the best AE award from JCB in 2022, is on the advisory board and editorial board of several A*/A journals, and co-track chairperson at the Advertising Academy of Marketing Science, USA, the annual conference, 2025, and co-chairperson, special session, American Marketing Association Winter Conference, 2024. She has authored over 180+ publications, including multiple papers in leading journals, such as the European Journal of Marketing, Journal of Advertising Research, and Journal of Business Research, as well as more than 12 global books with legends of marketing, such as Jag Sheth and David Aaker. 

She has received over 28 international and national awards and gold medals in scholarship. The most recent is the Research Award – Professor, Springer Nature, India, 2025. In her global research career, she has been a visiting guest at Emory Business School, Michigan State University, the University of Washington, as well as a visiting scholar at Greenwich University and Northwestern University's Medill School of Journalism. Her interests include new technologies, Artificial Intelligence, consumer behavior, luxury, and sustainability.