AMA SUSTSIG Leadership

Antje Graul is an Associate Professor of Marketing at Utah State University. She teaches sustainability marketing and digital marketing and leads various research projects in the areas of sustainability and consumer decision-making. Her research examines consumer decision-making and consumer adoption of sustainable products and services, such as collaborative consumption objects or electric vehicles. Dr. Graul has published in the Journal of Consumer Psychology, Journal of Business Research, and Journal of the Academy of Marketing Science. She is the USU Campus Director of the National Science Foundation Research Center ASPIRE, a $50 million-funded international collaborative program across multiple universities and industry partners that aims to spur the adoption of electric vehicles. Prior to her academic career, she spent two years working with BMW Germany, focusing on marketing communications and public relations.