AMA SUSTSIG Leadership

Sundar Bharadwaj is the Coca-Cola Company Chair Professor of Marketing in the Department of Marketing at the Terry College of Business, University of Georgia. He studies the effects of marketing strategies on firm performance, societal outcomes, and societal harm using econometrics, deep learning, and machine learning techniques. He also uses these techniques to develop measures from firms' textual legal filings. He is particularly interested in the impact of GenAI on marketing practices and employment. His research topics include: generative AI and marketing capabilities, AI and marketing employment, marketing and the financial interface, climate marketing strategies, sustainability, new products and growth, shareholderism and stakeholderism, marketing communication and healthcare prevention, marketing capture, and societal impact.