AMA SUSTSIG Leadership

Neil Bendle is a Professor of Marketing at Terry College of Business,  University of Georgia. He is an accountant by training and a fellow of the Association of Chartered Certified Accountants (FCCA). Prior to academia, Neil was Director of Finance of the UK's Labour Party. He teaches sustainable marketing strategy and sustainable business to college students and executives.

He has published on sustainability, metrics, analytics, and political marketing. He co-authored Marketing Metrics and The Customer Asset. Please visit his Marketing Thought website (https://neilbendle.com/) for weekly posts on issues relevant to marketing and sustainability.