AMA SUSTSIG Leadership

Dana Alden holds a Ph.D. in Marketing and International Business from the University of Texas at Austin. His research focuses on cross-cultural consumer behavior, global branding, healthcare marketing, and sustainable marketing. He has published in leading marketing journals, such as the Journal of Marketing, Journal of International Marketing, and Journal of the Academy of Marketing Science. His research on healthcare decision making appears in Medical Decision Making, Social Science & Medicine, and Health Psychology.

To promote the study of sustainable marketing, Dr. Alden has developed and taught undergraduate and MBA courses in the area at the Shidler College of Business. He also co-founded and co-chaired the AMA Sustainable Marketing and Innovation SIG, served as co-chair of the 2023 and 2025 Research Innovations in Sustainable Marketing Symposium, and currently serves as Editor-in-Chief of the Journal of Sustainable Marketing. Finally, he has several research projects underway with colleagues and doctoral students that focus on sustainable marketing strategy in the U.S. and East Asia.

As the Editor-in-Chief of the Journal of Sustainable Marketing, Dr. Alden looks forward to working with scholars and practitioners worldwide to develop and disseminate evidence-based theories and applications that address the existential sustainability issues threatening our world.